JM writes "I am more inclined to read sequentially through a novel (even if I do skip a few pages here and there) than a web site". Are we comparing like for like though in terms of genre? Could genre be more important than technological platform in informing reading paths? I'll read a novel sequentially too but will dip in and out of a collection of academic essays (e.g. 'Multiliteracies'), selecting what's interesting/relevant to me (i.e. activities Kress associated with screen-based texts). It's entirely possible that some web sites will predispose (I prefer 'predispose' to 'determine') readers to adopt a more linear reading path with less branching off. I feel that Kress may be inaccurately homogenising digital texts.