Microcontent

I came across this quotation:

After the novel, and subsequently cinema privileged narrative as the key form of cultural expression of the modern age, the computer age introduces its correlate - database. Many new media objects do not tell stories; they don’t have beginning or end; in fact, they don’t have any development, thematically, formally or otherwise which would organize their elements into a sequence. Instead, they are collections of individual items, where every item has the same significance as any other. (Manovich, Database as a Symbolic Form) http://mastersofmedia.hum.uva.nl/2007/10/05/lev-manovich-on-user-generated-content-video-vortex/

Not sure where I'm going with it yet. It's about 'microcontent' - disparate bits that might be reused and shaped into a narrative.